In 2024, the estimated revenues generated by WhatsApp Business amounted to over 382 million U.S. dollars. Its popularity has encouraged many businesses to use it for connecting with customers and boosting sales. While the WhatsApp Business App is free to download, the WhatsApp Business API charges a fee per conversation, and prices vary based on the country. This conversation-based pricing means businesses need to pick the right plan that fits their budget, so they can grow and connect with customers without overspending. Want to know more about WhatsApp API pricing 2025? We will help you understand the costs associated with messaging on the WhatsApp API.
For more information, watch our latest WhatsApp API pricing video
The WhatsApp Business API helps businesses communicate with customers in a professional way. Unlike the regular WhatsApp we use, WhatsApp offers two types of accounts for businesses: the WhatsApp Business App and the WhatsApp Business API.
The WhatsApp Business App is free and works well for small businesses. It includes features like quick replies and business profiles but is limited to just one device.
The WhatsApp Business API, however, is made for bigger businesses that need to reach more customers. It can connect to customer service tools and allows multiple people to reply to messages. It has a conversation-based pricing system, where the cost depends on the country. This makes it important for businesses to pick a plan that fits their needs and budget.
Feature |
WhatsApp |
WhatsApp Business App |
WhatsApp Business API |
|---|---|---|---|
|
Purpose |
Personal messaging |
Small businesses
|
Medium to large businesses
|
|
Availability |
Free |
Free |
Requires application and approval
|
|
User Access |
One device per account |
One device per account |
Multiple users/devices |
|
Business Profile |
No |
Yes - includes business details |
Yes - fully customisable |
|
Messaging Tools |
Basic text and media sharing |
Quick replies, greeting messages, labels |
Automated replies, chatbots, CRM integration |
|
Customer Interaction |
Limited |
Basic customer interactions |
High-level interactions, personalised customer service |
|
Pricing |
Free |
Free |
Paid - conversation-based pricing, varies by country |
|
Integration with CRM/Tools |
No |
No |
Yes - integrates with CRM, customer service platforms |
|
Automated Messaging |
Limited |
Basic (quick replies) |
Advanced - supports chatbots and automated messaging |
|
Analytics |
No |
Basic insights |
Detailed insights and analytics |
There are two types of conversation charges: user-initiated and business-initiated.
Business-initiated conversations are further broken down into 4 categories:
Marketing Conversations
Initiated for sending promotional messages to your customers, this category includes anything from sales promotions to updates about new product launches. Marketing conversation charges vary by plan:
Authentication Conversations
These are used for user authentication, such as sending one-time passwords (OTPs) to verify user identity. Authentication conversation charges vary by plan:
Utility Conversations
Focused on transactional messages, such as order confirmations, payment updates, and shipping notifications.
Authentication conversation charges vary by plan:
Service Conversations
Includes customer support and other service-related communications initiated by the user or business to resolve an issue. Service conversations are now completely free of cost.
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Meta’s pricing for the WhatsApp Business API is based on the type of conversations you have with your customers and the location of the business. The pricing varies depending on the kind of conversation and whether it takes place within a 24-hour service window.
Meta has recently introduced changes to its messaging pricing structure, lowering the costs for Utility and Authentication messages—such as reminders and verifications—while increasing the costs for Marketing messages.
This strategic move is designed to promote more targeted and thoughtful marketing efforts. By raising the price of Marketing messages, Meta encourages businesses to deliver more relevant and high-value communications, ultimately driving better returns on investment (ROI).
The aim is clear: reduce the flood of mass, untargeted messages that can harm user experience and focus on improving engagement through high-quality content. In line with Meta’s initiatives like template pacing and frequency capping, this pricing shift supports a more interactive and tailored approach to business messaging.
WhatsApp charges per 24-hour conversation window, meaning you only pay for one conversation per customer within a 24-hour window. This window starts when the first message is delivered, allowing unlimited messaging within that period. The 24-hour rule ensures predictable pricing while maintaining open communication lines between businesses and customers.
For businesses operating in India, the WhatsApp API offers competitive rates. Our pricing in India is designed to help local businesses connect with their audience through a familiar and trusted platform.
International businesses can leverage the WhatsApp Business API to reach global customers at competitive prices. The cost of WhatsApp messaging for international audiences is given here:
Specific rates for each country are available upon request, ensuring you get the best pricing for your target market.
Country |
Basic Plan |
Enterprise Plan |
|---|---|---|
|
United States
|
$40 Per Month
|
$60 Per Month
|
|
Brazil
|
R$ 230.46 Per Month
|
R$ 345.69 Per Month |
|
United Arab Emirates |
146.92 AED Per Month |
220.38 AED Per Month |
|
Saudi Arabia |
150.23 SAR Per Month |
225.34 SAR Per Month |
Check Country-Wise WhatsApp Business API Pricing
We offer three distinct WhatsApp Business API pricing plans to cater to your specific needs:
You can make your customer service better with our WhatsApp Chatbot builder, starting at ₹2,999. This easy-to-use tool helps businesses automatically reply to messages, give fast customer support, and cut down on waiting times. With the chatbot, you can improve customer experience and ensure that no query goes unanswered.
Start your 14-day free WhatsApp Business API trial – Sign in now!
Country: The price per conversation depends on the country where your business is located.
Customer Care Window: When a customer messages your business, you have 24 hours to reply as much as you need without extra charges. This 24-hour period is called the customer care window. If you want to message the customer after this window, you will need to use a template message, which may add extra costs.
Entry Point of Conversations: You can get free conversations by using click-to-WhatsApp ads or CTA buttons on your Facebook Business Page. When customers message you through these ads or buttons, the messaging window is extended to 72 hours. During this time, you can send free-form messages or template messages for business-initiated conversations without any extra charges.
Order Notifications and Updates
Industry: E-commerce, Food Delivery, Logistics
Use Case: Businesses can use WhatsApp to send order confirmations, shipping updates, and delivery tracking details. This keeps customers informed about their orders in real-time, reducing the need for manual checks.
Example: A customer places an order online and receives notifications on WhatsApp about order confirmation, shipment status, and delivery time updates.
Appointment Reminders and Confirmations
Industry: Healthcare, Beauty & Wellness, Education
Use Case: Businesses can send appointment reminders and confirmations through WhatsApp, ensuring that customers don’t miss their scheduled visits.
Example: A clinic sends a reminder to a patient about their upcoming appointment, allowing them to confirm or reschedule directly on WhatsApp.
Personalised Promotions and Offers
Industry: Retail, Hospitality, Travel
Use Case: Businesses can send personalised offers and promotions to customers based on their past purchases or preferences, making marketing more effective. WhatsApp’s high open rate ensures that these messages are seen by customers.
Example: A hotel sends a discounted room rate offer to a customer who stayed with them last year, along with a direct booking link via WhatsApp.
Product Recommendations and Upselling
Industry: E-commerce, Retail
Use Case: By analysing customer preferences, businesses can use WhatsApp to suggest products or services that match customers’ interests. This boosts sales and provides a more personalised shopping experience.
Example: A clothing retailer suggests matching accessories for a recent purchase, making it easy for the customer to browse and buy.
Schedule your personalised demo today and experience the power of seamless communication!
To get started, you can contact our team for a demo and guidance on the integration process based on your business requirements.
While there is no strict limit on the number of messages you can send, you are billed based on the type of conversations initiated within a 24-hour window.
Yes, you can upgrade or change your pricing plan at any time to better fit your business needs.
The broadcast limit enables businesses to send messages to multiple contacts simultaneously. This limit varies based on the account’s verification level and adherence to messaging best practices. Maintaining an appropriate broadcast limit is essential for compliance with WhatsApp's policies and to optimize engagement with your target audience.
The chatbot automates responses to customer queries, providing 24/7 support, managing FAQs, and handling transactions without human intervention. It streamlines customer service, reducing manual workload.
The number of agents you can assign depends on your plan. Higher-tier plans allow for more agents to handle customer conversations simultaneously.
API integration connects WhatsApp with your existing systems, enabling seamless communication, data transfer, and automation between platforms, such as CRMs or e-commerce platforms.
A team inbox is a shared message centre where multiple agents can view and respond to customer messages. It helps coordinate responses, track conversation history, and ensure that no query is missed.
Yes, payment integration allows businesses to process transactions directly within WhatsApp, providing a seamless experience for customers to make payments during conversations.
You can Import Unlimited Contacts to the our Dashboard. You are only charged for the WhatsApp Conversations you initiate with a user.
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