Scale your marketing campaign with WhatsApp business API
Customers tend to make quick judgments. Having to spend an extra minute on a conversation with a company or service is a luxury not everyone can afford when communicating with them. Ensure that you bring your brand close to your audience as much as possible to save their time and effort. Here is all the details about Whatsapp business API for you.
Use WhatsApp Business API to match or replace the conventional ways of communication with customers. Read on to know the benefits of using WhatsApp campaigns and how to use them to boost your marketing campaigns.
What's so good about WhatsApp business API marketing campaigns?
Think that your travel date is approaching but you are unable to find the ticket in your inbox. Unfortunately, you don’t remember the reservation code too which makes it challenging to use the airline’s official website. What would you do? Would you call customer support and wait for 20 minutes or text the support team and get your documents in a jiffy? Then, why not do the same for your clients.
When you use WhatsApp business, you can provide your customer with smooth and efficient customer support without making your customers take that extra mile by filling out complicated forms. With WhatsApp business, your customers will have a written record of the entire chat conversation which they can refer to anytime, anywhere. You can also use this messenger to optimize any stage of the process. Whether it’s for sales or customer service, WhatsApp Business offers a one-stop solution for customers.
With WhatsApp marketing campaign, you can:
- Make your brand available 24/7
- Speed up the communication process
- Get more brand recognition
- Use multimedia format options
- Enhance customer retention and satisfaction
- Provide excellent customer support with multiple agents using mutual inbox and centralized dashboard
- Enhance user engagement and get an excellent response rate
- Automate messages and save resources
Types of WhatsApp Business API marketing campaigns
WhatsApp is an excellent tool for conversational marketing, and it’s a good idea to use it to remind, enquire, and notify customers. You can offer in-depth consultations as well as share news, special offers, and suggestions. Travel agencies, financial institutions, delivery services, boutiques, and the hospitality industry are all suitable candidates for this messaging.
Here are some of the main types of messages businesses send using WhatsApp Business API.
- Confirmations
- Notifications
- Surveys and Feedbacks
- Recommendations
- Operational support
- Transactional messages
- Updates and follow-up reminders
How to begin your WhatsApp Business API marketing campaigns?
At the beginning stage, it might seem overwhelming – chatbots, automated messages, verification processes, etc. However, the entire process is quite simple just like creating a WhatsApp profile.
Step 1: Consider the services you can provide for your targeting campaigns
First and foremost, you must determine the types of consumers you will be speaking with. Do people contact you to talk about a product or to fix a problem? What languages do they communicate in? What are the major sources of their distress? Make sure you can resolve common issues without sending consumers back to your website; or else, it’s just not worth starting a WhatsApp campaign at all.
Working on an acceptable tone of voice for your WhatsApp marketing is another point to consider. You must develop a credible brand identity that reflects your entire company. WhatsApp marketing needs an informal, friendly and personalized approach to email marketing.
Step 2:Pick an official solution partner to access WhatsApp API
Although you have an in-house team of talented developers, setting up your WhatsApp Business API client takes a lot of effort and resources. Rather, collaborate with a WhatsApp Business API solution provider and use their platform.
In this situation, you will have access in a few days, with no hiccups or complications. No, you won’t have to write any code. Because you’ll be working with WhatsApp-approved partners, you can trust them without stressing about data security or other issues.
GreenAds Global is one of the leading WhatsApp business API providers in India and we are always ready for you to make connection with valuable customers using official API integration.
Step 3: Create a customer service strategy
Consider who is best suited to manage all the conversations – a team of various agents or a chatbot. Although almost every WhatsApp API solution provider has an easy-to-use conversational chatbot generator, client communication still requires a human touch.
In the best possible outcome, you can send personalized automated messages while also offering customers an option to speak with a real person.
Advanced chatbots can answer the majority of questions, but customer support agents must still keep an eye on the conversations. Ascertain that you have a dedicated customer service team and that their performance is monitored.
Step 4: Get contacts
Both business-initiated and user-initiated messages are available in the WhatsApp Business API. Users can communicate with your brand through the WhatsApp Business API through an opt-in service only. They must give their consent to receive notifications and alerts on their phone number.
Here are some of the effective methods to obtain consent from users without being intrusive:
- Include a click-to-chat link in your promotional emails
- Recommend receiving notifications via WhatsApp at check-out
- Describe all of the benefits of using this messenger
- Give a subscription discount.
Step 5: Abide by the rules
You must abide by WhatsApp’s policies. Always give the WhatsApp Business API guidelines a thorough study before taking the plunge. This is because all your template messages will go through a verification process hence it is best to follow the platform’s guidelines.
However, there are several unwritten guidelines you can follow to enhance your mobile user experience:
- If you’re sending a PDF file, make sure that the size is small enough that it can be downloaded even on 3G. Do not upload more than 10MB of the file.
- Pick the best image size for your WhatsApp marketing posts. The ideal image size for a WhatsApp post is 800×800 pixels. It’s 500×500 pixels for a profile picture.
Conclusion
Although the WhatsApp Business API is a valuable addition to your toolkit, you should not depend on it altogether. Adopt a multichannel strategy and drive your brand forward across various channels to keep your business growing. Emails, messengers, and SMS notifications are a few of the possible touchpoints.
