RCS Business Messaging: New Features and Updates 2025

Business messaging is evolving fast, and RCS Business Messaging is leading the way. It’s like an upgraded version of SMS that brings richer, smarter features into the default messaging app on your phone. No extra downloads. No complex setup.

In 2025, Google has packed in a bunch of new features that make RCS even more powerful for brands that want to connect with their customers in a better way.

Let’s go through what’s new and why it matters for your business.

Verified Business Messaging

Tired of customers asking, “Is this real?” With verified messaging, your name, logo, and brand colours show up right inside their default messages app.

You look legit. Customers feel safe. Simple.

They can also block or report unknown senders. That means less spam and more trust around your brand.

RCS Business Messaging Templates

You don’t need to write every message from scratch anymore.

RCS now supports pre-designed templates—just customise and send. Whether it’s for promotions, reminders, or support, templates make your campaigns quicker and more consistent.

Also, customers get a smoother experience because messages follow a clean, familiar structure.

Interactive Business Messaging

This is where RCS messaging really beats normal SMS or email.

You can send messages with:

• Tappable buttons (“Buy Now,” “Get Support,” “Track Order”)

• Carousels to swipe through products

• Suggested replies so customers don’t even have to type

It makes chatting with your business feel effortless.

Rich Media Messaging

RCS already allowed images, videos, and GIFs, but now it goes further.

You can:

• Share PDFs and documents

• Enable high-resolution video support

• Add richer media to keep customers engaged

This helps businesses deliver better support, showcase products, and send info all in one go.

RCS Business Messaging Chatbots

Want to handle customer chats without being online 24/7?

RCS Business Messaging now supports chatbots—and it’s a game-changer. Customers can chat with your bot to get help, browse products, check order status, or ask questions.

Even better, it all happens inside the customer’s default messaging app. No app downloads needed. It's fast, simple, and personal.

Advanced Analytics and Reporting

RCS also provides companies with advanced analytics and reporting capabilities. This can include things like message delivery rates, open rates, and response rates, which enable companies to track the effectiveness of their messaging campaigns.

Additionally, RCS provides real-time analytics, enabling companies to track customer engagement and responses as they happen. This can help companies quickly identify and address any issues or concerns that customers may have, improving the overall customer experience.

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