What is Google’s RCS messaging service?
RCS messaging service helps to get in touch with mobile customers and provide them with an interactive experience. It helps to improve open rates and thus enhance conversion.
RCS Business Messaging is more like SMS equipped with rich media, interactive modes, and analytics.
The best part is that all these features are delivered right to the android devices used by the common man. Imagine the impact it could have on businesses.
Those devices that are not RCS enabled will receive conventional SMS, while RCS enabled mobiles will receive rich media messages.