Top 10 Bulk SMS Service Providers in India: 2025 Update

Let’s be real, SMS isn’t going anywhere.

In fact, in 2025, it’s still one of the fastest ways to reach your customers. Whether you're sending promotions, updates, or OTPs, bulk SMS gets the job done. And in a country like India, where mobile usage is through the roof, it’s a no-brainer for businesses.

But with so many options out there, picking the right bulk SMS service provider can be a bit of a headache. So here’s a simple list that breaks down the top players in the game—and yeah, we’ll tell you why GreenAds Global tops the list too.

1. GreenAds Global

Why it’s #1: Super reliable delivery, clean UI, and it works beyond just India—this one also covers the Middle East and Africa. You get advanced analytics, so you actually know how your campaigns are doing. And it’s not just SMS—they’re also offering it with RCS, which gives your messages that “app-like” experience inside native messaging.

• Really high delivery rates
• Dashboard is smooth and easy
• Works across countries, not just India
• Powerful analytics built-in

So yeah, it's not the cheapest, but when you want your messages to actually land and get results, this one’s a solid bet.

2. Sinch

Global giant. Sinch has presence in 190+ countries and supports SMS, voice, and video.  Comparatively, a bit expensive and for good reason.

Best for: Large enterprises needing stable, worldwide reach.

3. Direct7 Networks

If you need APIs to send out OTPs, alerts, or WhatsApp messages, Direct7’s got your back. It's a good pick for dev teams.

Best for: Developers or tech-heavy teams who want flexibility.

4. TextLocal

A popular bulk sms service provider in India. Their platform is simple, and it works for small and mid-sized businesses. More than 165K users trust them.

Best for: Businesses starting off with SMS marketing.

5. Kaleyra

They serve over 3,000 clients globally, across industries. If your company works in finance, healthcare, or any space that needs secure messaging, Kaleyra’s a strong pick.

Best for: Regulated industries that need full compliance.

6. Infobip

Big international network. 800+ telecom connections. Can handle multichannel too—not just SMS, but chat apps, email, etc.

Best for: Global companies doing serious messaging at scale.

7. MessageBird

It’s developer-friendly and gives you control over the full flow. Great if you want to mix SMS, WhatsApp, and email into one stack.

Best for: Startups or businesses building custom messaging tools.

8. TextMagic

TextMagic keeps things basic—and that’s not a bad thing. If you want a clean, no-fluff SMS tool, it gets the job done.

Best for: Quick campaigns, basic tools, no steep learning curve.

9. Karix

Used by 1,500+ brands globally. Karix focuses on personalized messaging. It works well for companies that care about creating 1-on-1 type experiences at scale.

Best for: Brands that want to go beyond just blasting texts.

10. MySmsMantra

Cheap and straightforward. Great for local businesses or smaller setups that want a low-cost entry into SMS marketing.

Best for: Budget-conscious teams looking for a quick SMS setup.

So, Why GreenAds Global?

Here’s the deal—GreenAds Global isn’t just another bulk SMS service provider. It’s built for businesses that care about message delivery, campaign tracking, and customer engagement. And the fact that they lead the way in RCS messaging? Big bonus.

You get:

• SMS + RCS + WhatsApp—all in one place
  
• Real-time fallback if one channel fails
  
• Clean UI and strong analytics
• Coverage in India, UAE, KSA, and Africa

They just make messaging... easy. And effective.

Conclusion

Choosing the right bulk SMS service provider in India isn’t about who’s the cheapest—it’s about who actually helps you reach your customers, wherever they are. And in 2025, with competition tougher than ever, you can’t afford missed messages.

So if you're ready to take your SMS game seriously, give GreenAds Global a look. It could be the upgrade your business messaging needs.

Ready to start? Let’s chat.