How a business can adopt RCS messaging

In the modern business world, communication is no longer just a necessity—it’s a competitive advantage. Whether you’re trying to onboard a customer, promote a product, or provide support, your communication defines how your brand is perceived.

Those days were when simple SMS or emails were used to awe customers. Today's business world has an influential tool at its disposal – RCS Messaging, which is revolutionizing how businesses connect with their audience through rich, interactive, and engaging messaging experiences driven by increased AI interactions.

Let's see how RCS can assist your business in developing a distinctive brand identity and rendering memorable, high-converting user experiences in 2025.

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The Shift Towards Conversational Commerce

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Over the past few years, the ascendance of AI and machine learning has drastically redefined how businesses engage with consumers. Messaging has become the new favorite customer interaction channel, and RCS is elevating it further.

As of a recent Gartner report, more than 60% of companies are currently focusing on chatbot development instead of investing in traditional mobile apps. Why? Because chat-first, conversational platforms—such as RCS Messaging—are quicker, simpler to onboard, and already embedded within users' native messaging apps.

With 1.4 billion chatbot users worldwide, brands have come to realize that they no longer need to compel users to download apps or go to websites to interact. They can deliver the complete experience right into the default messaging app, powered by RCS.

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What Makes RCS Messaging So Unique?

RCS is the successor to SMS, designed to provide richer, app-like experiences right within the phone's messaging app. RCS enables businesses to send multimedia messages, facilitate real-time interactivity, and create two-way communications without depending on third-party apps.

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Here's how businesses can use RCS to create a strong, reliable, and unique brand identity:

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1. Branded Conversations

With RCS, businesses can make the messaging channel personalized using:

- Company logo

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- Brand colors

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- Verified checkmarks

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This creates trust and allows users to know they're interacting with a valid, authenticated brand right away, similar to the blue check on Instagram or Twitter. The verified badge and repeated branding enhance authenticity, building a memorable user experience right from the first message.

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2. Suggested Actions for Immediate Engagement

RCS enables Suggested Actions—buttons that customers can tap to conduct important tasks like:

- "Track Order"

- "Contact Support"

- "View Offers"

- "Book Now"

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This minimizes friction and facilitates smoother, quicker interactions. Rather than typing or tapping on links, users can interact with a single tap, enabling businesses to offer real-time, context-aware support.

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3. Use-Case-Based Custom Chatbots

No matter what industry you're in, travel, banking, retail, healthcare, or anything else, use-case-based custom RCS chatbots enable you to customize conversations for your audience.

A travel company can enable users to search for packages, view flight timings, or make a booking for a tour.

A bank can enable users to check balances, reset ATM pins, or apply for loans—all from within the message thread.

This customized experience ensures you’re not just sending messages, but building functional journeys inside the chat.

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4. Rich Visual Content (Images, Videos, Carousels)

With rich cards, images, and carousels, businesses can showcase products, menus, services, or promotions in an interactive, visually compelling way. Users can:

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- Swipe through product carousels

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- View images and videos

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- Tap on embedded CTAs (Call-to-Actions)

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Not only do they grab attention, but they also increase user engagement and memory, resulting in increased conversions.

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5. In-app confirmations and End-to-End Journeys

Another strong aspect of RCS is in-app confirmations—enabling users to take action within the chat itself, like:

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- Booking a ticket

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- Confirming an appointment

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- Approving a transaction

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No need to send users to a website or mobile app. This provides an end-to-end seamless experience, raising the likelihood of completion and lowering drop-offs.

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6. Greater Trust with Verified Senders

Spam and spoofing are two of the largest concerns around SMS. RCS remedies this with verified sender IDs, providing safety for businesses and consumers alike. Customers are guaranteed to be talking to a proper brand, lowering suspicion and building customer trust.

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Why RCS is a Brand-Building Opportunity in 2025

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With the digital world more congested than ever, brand identity is no longer about looks—it's about experience.

RCS enables your brand to:

- Appear credible with logos and verification

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- Sound personalized with chat-based, real-time communication

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- Feel interactive with visual carousels, media, and smart replies

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That is, it provides your company with an individual voice, personality, and online presence within the most utilized smartphone application—the messaging application.

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Take Your Next Step with GreenAds Global

At GreenAds Global, we assist innovative brands to adopt next-gen communication platforms such as RCS Business Messaging. You may want to automate customer care, generate revenue, or gain brand loyalty; our experts will be here to craft, develop, and customize your RCS message experience.

Let us assist you in creating a smarter, richer, and more powerful communication channel for 2025.

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