WhatsApp marketing is the use of WhatsApp to promote your products or services, nurture leads and support customers through direct, conversational messaging. It includes campaigns, automated journeys and 1-to-1 chats using tools like WhatsApp Business App or the official WhatsApp Business API.

Basic WhatsApp marketing using the WhatsApp Business App is free, but it is limited and designed for very small teams. Scalable WhatsApp marketing with the WhatsApp Business API involves platform subscription fees and Meta’s conversation charges for campaigns and automated messages.

You can start WhatsApp marketing by creating a WhatsApp Business profile, collecting customer opt-ins and sending helpful, relevant messages instead of random broadcasts. For advanced campaigns, you connect the WhatsApp Business API via a API provider, build automation flows and integrate it with your website, CRM and other marketing tools.

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Yes, WhatsApp marketing is legal as long as you follow Meta’s policies, obtain clear user consent and respect privacy regulations like GDPR and local data laws. You must only message customers who have opted in and always give them an easy way to opt out.

WhatsApp marketing offers high open rates, faster responses and more personal conversations compared to email or SMS. It helps you drive sales, reduce support load and build stronger relationships through real-time updates, reminders and two-way chats.

Yes, you can send bulk or broadcast campaigns using the WhatsApp Business API and approved message templates. However, you must only send campaigns to opt-in contacts and ensure your content is relevant, non-spammy and compliant with Meta’s policies.

WhatsApp marketing works well for e-commerce, retail, real estate, education, healthcare, financial services, travel and many service businesses. Any brand that needs fast, trusted communication with customers can benefit from using WhatsApp as a marketing and engagement channel.

Yes, WhatsApp marketing can be automated using chatbots, workflows and triggers connected to the WhatsApp Business API. You can automate welcome messages, abandoned cart reminders, payment links, appointment reminders and follow-ups while still handing over to live agents when needed.

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The cost of WhatsApp marketing depends on your provider’s platform fees and Meta’s per-conversation charges, which vary by country and message category (marketing, utility, service, authentication). Most businesses pay a monthly subscription for the WhatsApp API platform plus usage-based charges for messages sent and delivered.

WhatsApp marketing software is a platform that connects to the official WhatsApp Business API and helps you run campaigns, broadcasts and automated journeys at scale. It usually includes features like template management, contact segmentation, chatbots, analytics and multi-agent inbox.

Look for WhatsApp marketing software that is an official Meta-approved provider, supports your country’s pricing, and integrates with your website and CRM. Check for features like automation, reports, multi-user access and reliable support rather than just bulk sending.

A WhatsApp marketing tool is the application/platform that helps you send, manage and track WhatsApp campaigns more efficiently than doing everything by hand. It can include chatbots, broadcast tools, opt-in forms, template libraries and integrations with e-commerce or CRM systems. Our telinfy platform is an example for this.

WhatsApp message marketing is the practice of sending targeted, consent-based messages on WhatsApp to inform, engage and convert your audience. These messages can include offers, reminders, updates and personalised content that feels like a conversation instead of a generic blast.

WhatsApp message marketing often sees higher open and response rates than SMS or email because people check WhatsApp more frequently and trust it as a personal channel. The best strategy is usually to use WhatsApp alongside email and SMS, so you reach customers on the channel they prefer.

WhatsApp marketing works well for B2B as it supports faster sales conversations, meeting scheduling, proposal sharing and follow-ups. You can use it to nurture leads, send timely updates and keep decision-makers engaged without relying only on email.