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2026 India pricing guide · rates, GST & DLT

Bulk SMS Pricing in India 2026: Rate Card & Calculator

Compare published GreenAds India SMS volume packs, understand credits and DLT requirements, and calculate costs with GST before choosing a plan.

✓ India prices in ₹✓ DLT guidance✓ API integration options✓ Interactive SMS cost calculator
10,000+ registered users across GreenAds channelsIndia-based onboarding and supportDLT onboarding assistanceTelinfy · SMS, RCS, WhatsApp and Voice
Quick answer

How much does bulk SMS cost in India?

GreenAds currently lists bulk SMS packs at ₹0.17 per credit for 25,000 messages, ₹0.16 for 50,000 and ₹0.14 for 100,000. These amounts exclude GST. Price is based on the published pack, not necessarily on any arbitrary number of messages. Explore Bulk SMS service features and DLT onboarding support.

25,000 SMS
₹0.17
Per credit · total ₹5,015 incl. GST
50,000 SMS
₹0.16
Per credit · total ₹9,440 incl. GST
1 lakh SMS
₹0.14
Per credit · total ₹16,520 incl. GST
Available options
API + DLT
Integration and registration guidance
India SMS rate card

Bulk SMS price per message — India rate card

Compare quantities, base amount, tax and total pack price. Multi-part messages may consume multiple credits per recipient.

Published SMS packRate per SMSBase amountGST (18%)Total incl. GST
25,000 credits₹0.17₹4,250₹765₹5,015
50,000 credits₹0.16₹8,000₹1,440₹9,440
100,000 credits₹0.14₹14,000₹2,520₹16,520

Based on the rates currently displayed on GreenAds' SMS pricing page. This is pack pricing, not an automatically applicable custom-volume tariff. GST and any operator-related DLT charges are separate from quoted base amounts.

Calculate my SMS cost

Interactive SMS cost calculator

Estimate your SMS pack and campaign credits

Choose a published pack. Estimate the credits needed for your campaign based on recipients, message encoding and length. This calculator does not invent custom-volume rates.

One SMS credit per recipient per encoded segment. The estimate assumes one send per recipient and does not model failures, delivery guarantees or special commercial terms.

Published pack purchase estimate
₹5,015
Selected credits25,000
Base pack price₹4,250
GST₹765
Segments per recipient1
Campaign credits needed25,000
This campaign fits the selected published SMS pack.

Need pricing for a different volume?

For custom quantities or enterprise routing requirements, request a direct quote instead of assuming a published pack rate.

India compliance essentials

DLT registration, approved sender IDs and SMS templates

For business messaging in India, the required DLT registration, header approvals, template approvals and customer consent or preferences depend on the message category. GreenAds assists with the onboarding process; operators control approval and any separate registration fees.

01 · Register your business

Complete applicable entity registration through a recognized telecom DLT portal.

02 · Approve sender and content

Submit the correct header, SMS template and any required consent template for review.

03 · Send permitted messages

Use the approved category and content while respecting user preferences, DND rules and delivery time restrictions.

i

Important for promotional campaigns

Promotional SMS is subject to TRAI rules and preferences. Claims of bypassing DND lists or guaranteeing delivery should not be treated as compliant messaging practices.

Understand message categories

Promotional, transactional, OTP and service notifications

Choose the appropriate template and route based on the real purpose of your message, not just the lowest advertised cost.

Promotional

Offers, announcements and campaigns sent to eligible, consented audiences.

Transactional

Applicable transaction-related updates and notifications.

OTP

Authentication and verification codes delivered to eligible recipients.

Reminders

Appointment, payment and service-related updates sent under the correct category.

Understand SMS credits

One text message can use more than one credit

Billing depends on message encoding and segmentation as well as your selected SMS pack. A long text can be split into multiple parts and charged as multiple SMS credits.

Standard GSM text

160

Up to 160 GSM characters for one standalone segment; longer concatenated messages often use up to 153 characters per segment.

Unicode / regional languages

70

Up to 70 Unicode characters for one standalone segment; longer concatenated messages often use up to 67 characters per segment.

Actual gateway encoding, special characters and telecom routing affect segmentation; verify your live template with your messaging provider.

Worked price examples

Bulk SMS pack costs at common business volumes

These illustrations use GreenAds' displayed package prices. Message encoding or multi-part SMS can change the number of credits consumed.

Small campaign

25,000 SMS credits

₹5,015

₹4,250 + ₹765 GST

Illustrative offer campaign or scheduled notification batch.

Growing campaign

50,000 SMS credits

₹9,440

₹8,000 + ₹1,440 GST

Higher volume for approved customer engagement.

High volume

1 lakh SMS credits

₹16,520

₹14,000 + ₹2,520 GST

Published 100,000-credit pack; custom volumes require quotation.

Messaging delivery and operations

More than a gateway: manage business messages at scale

Send campaigns and service alerts, work with developer integrations and assess delivery outcomes. The SMS illustration shows common notifications; it is not a screenshot of the current Telinfy SMS dashboard.

Bulk campaigns

Prepare recipient lists, use approved templates and send SMS in eligible categories.

SMS APIs

Connect supported apps, CRMs and custom business processes to messaging actions.

Delivery reporting

View available message reporting and investigate delivery outcomes for supported routes.

Illustration of OTP, appointment and shipping messages on a phone

For real product screenshots, use verified SMS dashboard captures from the current GreenAds/Telinfy account before publication.

For developers

Build SMS workflows with Telinfy APIs and automation

Connect operational events to customer messages using supported APIs, webhooks and integrations. Confirm current endpoint details and authorization in the developer documentation.

Messaging APISend permitted SMS programmatically
Template approvalUse content mapped to your DLT registration
Delivery reportingTrack supported delivery and status events
Business appsConnect CRM, commerce and internal tools
Business event
↓
Check template and DLT eligibility
↓
Authorized SMS API request
↓
Operator routing and delivery report

Illustrative integration flow — not a literal endpoint specification.
Published SMS packs

Choose a bulk SMS package for your business

Use these published India volume packs as a starting point. Verify availability and any route-specific conditions before buying.

25,000 SMS

₹0.17 / credit

₹4,250 before GST · ₹5,015 with GST

  • 25,000 SMS credits
  • DLT onboarding assistance
  • Eligible campaign and alert routes
Choose pack
Mid-volume

50,000 SMS

₹0.16 / credit

₹8,000 before GST · ₹9,440 with GST

  • 50,000 SMS credits
  • SMS API integration options
  • Available reporting tools
Choose pack

100,000 SMS

₹0.14 / credit

₹14,000 before GST · ₹16,520 with GST

  • 100,000 SMS credits
  • Business integrations
  • Volume-planning assistance
Discuss volume

Published base rates exclude 18% GST; DLT/operator fees may be separate. Validity, throughput and exact routes must be reconfirmed at purchase.

Beyond SMS

Meet customers on the right messaging channel

Telinfy connects multiple communication channels, so the channel can match the customer's needs and your use case.

SMS

Critical text updates and approved campaigns.

WhatsApp Business API

Two-way messages and branded customer conversations.

RCS

Rich content and branded messaging for supported devices.

Voice

Phone conversations and customer assistance.

Explore Telinfy multichannel

Real people behind GreenAds

Meet the people behind GreenAds

Talk with our team about SMS campaigns, DLT onboarding, pricing, API integrations, and choosing the right messaging channel.

Vidya from GreenAds Global
Vidya
Afrin from GreenAds Global
Afrin
Beegum Amina from GreenAds Global
Beegum Amina
Vishnupriya from GreenAds Global
Vishnupriya
Asmin from GreenAds Global
Asmin
Aswin from GreenAds Global
Aswin
Frequently asked questions

Bulk SMS pricing questions

How much does 1 lakh SMS cost with GreenAds?

At the currently published 100,000-SMS pack rate of ₹0.14 per SMS, the price is ₹14,000 before GST or ₹16,520 with 18% GST. Check the latest quote and any separately applicable operator charges.

What is the price per bulk SMS in India?

GreenAds currently displays ₹0.17 per SMS for the 25,000-credit pack, ₹0.16 for 50,000 and ₹0.14 for 100,000, excluding GST. Rates depend on the published pack.

How do I estimate credits for a long SMS?

A single-segment GSM message generally supports up to 160 characters and Unicode up to 70. Longer concatenated messages usually use 153 GSM or 67 Unicode characters per segment. Each segment generally consumes one credit per recipient.

Is DLT registration required for bulk SMS in India?

Relevant Indian business SMS traffic requires DLT registration, approved headers, templates and consent or preference compliance as applicable. GreenAds provides DLT onboarding assistance; operator fees can be separate.

Are SMS prices inclusive of GST?

The published per-message rates exclude GST. The calculator can show pack totals before and after 18% GST.

Can I connect the SMS API to my application?

GreenAds offers SMS gateway API integrations and guidance for application messaging workflows. Confirm available endpoints, webhooks and security requirements with the technical team.

Sources & methodology

Pricing, calculations and compliance

Published 2026 SMS pack prices were taken from GreenAds' existing SMS pricing page. GST calculations use the page's listed 18% rate. Segment estimates use common GSM/Unicode single and concatenated message lengths; exact credit charging can depend on encoding and gateway handling. India DLT and promotional messaging requirements should be verified against the applicable TRAI sender registration guidance and current commercial communications regulations and operator guidelines. Do not interpret this guide as a binding price quotation or legal advice.

Last content review: October 14, 2026

Ready to send business SMS?

Get the right SMS plan and DLT setup

Share your monthly volume, content category and integration needs. GreenAds can help review the suitable next step.

7-day trial availability and included SMS credits must be confirmed during signup; published pack pricing is separate.

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