Benefits of WhatsApp Business API for Customers

There are more than 1.5 billion customers in over 180 countries who use WhatsApp every day to be connected with their family and friends. However, with the introduction of WhatsApp business API, there are many businesses worldwide that are welcoming it to connect with their customers.

Customers have made it clear that messaging apps like WhatsApp, Facebook Messenger, and others are the most popular communication tools with billions of messages sent each day. people want to communicate with businesses in the very same manner they talk to their friends and family – using texts, chats and emojis.

This is exactly why businesses want WhatsApp API as it is a more personalized way of reaching out to its customers. Using WhatsApp Business API, businesses can create exclusive experiences for their customers and engage them. With the levels of competition soaring up across all industries and instant messaging apps being popular among many customers, it’s time to change the conventional business communication strategies.

Here are six reasons why WhatsApp Business API is necessary for your business and how you can gain more advantage in this competitive world.

Benefits of WhatsApp Business API

  1. Interactive communication with customers

WhatsApp Business allows businesses to send messages with a spin. You can produce interesting material to get closer to your clients using a variety of interactive elements such as group formation, show pictures, status, and stories. Businesses can expand their communications with seven distinct types of updates using just one API. The following are the seven message formats that are supported:

  • Texts
  • Audios
  • Images
  • Contacts
  • Location
  • Documents
  • Templates

Furthermore, businesses can use WhatsApp on desktops, mobile phones, etc. using the same API.

  1. Build a stronger bond with customers

Through every message they send out, all types of businesses are attempting to strengthen their relationships with their customers. WhatsApp facilitates this process and provides a private and confidential platform through which you may communicate with each consumer one-on-one. Furthermore, by communicating with clients on a platform they are comfortable with, businesses can enter a different position in their lives, which was previously unattainable, making this one of the top benefits of utilizing WhatsApp for business.

Every firm that uses WhatsApp as a communication platform will need to create its own profile. They need to submit the company information such as email, phone number, website/social media URLs, and more through this profile. Businesses can build trust from their customers by providing such facts, thereby increasing customer loyalty and creating long-term connections.

  1. A secure platform

When sending messages using a WhatsApp API, the ‘business profiles’ will be unique to each firm and will only be created after WhatsApp has verified your business accounts. Furthermore, both companies, as well as customers, are protected by end-to-end encryption and two-factor authentication (2FA). This further reduces the chances of your customers becoming a victim of fraudulent accounts. This level of protection also ensures that you will never face negative publicity or be convicted of any wrongdoings because no one else can use your company’s name to scam your customers. As a result, customers have more faith in you.

  1. Connecting through their choice of medium

Long gone are the times when people preferred conventional communication channels. Even the digitalized methods such as SMS or email are not enough to meet users’ demands. As a result, in order to interact with customers, businesses must use the channels which customers use. Customers do not prefer joining another channel to their list of social media platforms and messaging applications to facilitate business communication.

  1. Two-way communication

Last but not least, the prime benefit of WhatsApp API is that customers and companies can communicate with each other directly. With more, comprehensive information available on the internet, customers become more aware of the products or services than before.

Customers want to reach out to the businesses and want genuine conversations. This is different from conventional methods of trying to talk to your customers by sending one-way messages or asking them to call customer support and let them talk to the company representative after a long wait.

WhatsApp API’s two-way messaging helps you to have real-time conversations. The product shipment, tracking of the package, payment confirmations, contact details, etc. can keep the customers updated and give them all the information they need before they even ask you.

Need we say more? Go ahead with GreenAds Global and indulge in WhatsApp Business API and boost your business.