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RCS Pricing Plans

Whether you are a startup or an enterprise, choose the right RCS messaging option for your business. Effective 01 September 2026, RCS messaging is available in two formats. Transactional Messages cover expected updates like OTPs, order confirmations, and payment alerts, while Promotional Messages cover marketing content like offers and campaigns sent to opted-in customers. Both support text, images, videos, interactive buttons, and PDFs. Pricing may vary based on message type, destination, volume, carrier, and use case.

With GreenAds Global, Transactional Messages are priced at ₹0.13 (13paise) per message, and Promotional Messages start at ₹0.25 (25 paise) per message, plus 18% GST.

Google RCS Messaging Pricing Plans

Transactional Messages

INR 0.13

+ GST
Transactional Messages: Brand-verified RCS A2P messages that share updates a customer expects, such as OTPs & verification codes, order confirmations, shipping and delivery updates, payment alerts, booking reminders, Refund & return updates and account notifications.

Supports plain text as well as rich media (images, videos, carousels & PDFs), with delivery and read receipts included.

Promotional content is not allowed in this category.
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Promotional Messages

INR 0.25

+ GST
Promotional Messages: Brand-verified RCS A2P messages used for marketing, including offers, discounts, festive campaigns, product launches, and win-back messages, sent to opted-in customers.

Supports rich media (images, videos, carousels & PDFs), along with suggested replies and action buttons to drive clicks and conversions.

Delivery and read receipts are included.
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Conversational Messages

INR 0.13

+ GST
Conversational Messages: A conversation is initiated when a customer replies, i.e., when a P2A message is delivered within 24 hours of your A2P message.

There is no additional charge for the two-way messages exchanged within that 24-hour window.

One conversation charge covers the entire 24-hour conversation window.
Ideal for customer support, product discovery, and lead qualification.
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Integrations

Frequently Asked Questions

Is DLT registration needed for RCS?

No. RCS templates are approved through Google, not the DLT platform, so RCS messages don't need DLT registration. But if you use SMS fallback, those fallback messages are normal SMS — so DLT registration and an approved template are needed for the SMS part.

Is there a minimum commitment, monthly fee, or free trial?‍

No monthly fee, pay only for what you send. GreenAds Global, Transactional Messages are priced at ₹0.13 (13 paise) per message, and Promotional Messages start at ₹0.25 (25 paise) per message,, plus applicable 18% GST. If you offer a demo or trial credits, CONTACT US

How is RCS pricing different from WhatsApp?

WhatsApp and RCS follow different pricing models. On WhatsApp, every message must use a pre-approved template, and the rate depends on the message category — marketing messages cost the most, while utility and authentication messages cost less. Rates also change from country to country.

RCS pricing is simpler. Transactional Messages are priced at ₹0.13 (13 paise) per message, and Promotional Messages start at ₹0.25 (25 paise) per message

On overall cost, the two are often similar, and the better choice depends on your use case. But RCS has some built-in advantages: customers don't need to download any app, your message lands in the phone's default inbox with your verified brand name and logo

Are customer replies charged?

No. When a customer replies to your RCS message or taps a button, you are not charged for their incoming message. You only pay for the messages you send.

Can I check how many of my contacts can receive RCS before sending?

Yes. We can run a capability check on your contact list before a campaign. It tells you how many numbers support RCS and how many will receive SMS fallback, so you can estimate your exact campaign cost in advance.

Do customers need to download an app to receive RCS messages?

No. RCS messages arrive in the phone's default messaging inbox — the same place SMS arrives. Customers do not need to install any app, create an account, or save your number. This is a big advantage over WhatsApp.

Does RCS work on iPhones or only on Android?

RCS works on most Android phones through the default Google Messages app. Apple has also added RCS support starting from iOS 18, and support for business RCS messages on iPhones is rolling out across carriers. Any phone that cannot receive RCS simply gets your message as SMS, so no customer is missed.

Will I be charged for RCS messages that fail to deliver?

No. You only pay for RCS messages that are successfully delivered. Undelivered or failed RCS messages are not billed.

What happens if a customer's phone does not support RCS?

Your message is not lost. If a phone cannot receive RCS, the same message is automatically delivered as a normal SMS instead. This is called SMS fallback. For those messages, you are charged the SMS rate, not the RCS rate.

How can I get started with RCS messaging?

Getting started is easy. First, contact the GreenAds Global team or sign up on our platform. To verify your business, we just need your GST certificate or any government-approved business document. Our team then creates and verifies your RCS business agent — your brand name, logo, and verified sender ID — with Google and the mobile operators. Next, choose a pricing plan that fits your volume. Once approved, you can launch your first RCS campaign, usually within a few days.

What is the Pricing Difference Between Transactional and Promotional Messages?

Transactional Messages are used for essential customer updates such as OTPs, order confirmations, payment alerts, and other service-related notifications. Promotional Messages are designed for marketing purposes, including offers, discounts, and campaigns sent to opted-in customers.

Both message types can support text, images, videos, interactive buttons, and PDFs. Pricing may vary depending on the message type, destination, message volume, carrier, and use case.

With GreenAds Global, Transactional Messages are priced at ₹0.13 (13 paise) per message, while Promotional Messages start at ₹0.25 (25 paise) per message, plus 18% GST.

Does message volume affect RCS pricing?

Yes. The more messages you send each month, the lower your per-message rate becomes. We offer volume-based discounts and custom enterprise pricing for high-volume senders. Share your expected monthly volume with our team and we will work out the best possible rate for you. Contact Us

Are there additional platform fees?

No. You pay only for the messages you send — the rate depends on whether you choose basic or rich RCS and your monthly volume, plus 18% GST. There are no platform fees or hidden charges.

Do Promotional Messages Cost More Than Transactional Messages?

Yes. Promotional Messages generally cost more than Transactional Messages because they are designed for marketing and customer engagement.

Transactional Messages are used for essential customer updates such as OTPs, order confirmations, payment alerts, and other service-related notifications. Promotional Messages are used for marketing purposes, including offers, discounts, and campaigns sent to opted-in customers.

Both message types can support text, images, videos, interactive buttons, and PDFs. Pricing may vary based on the message type, destination, volume, carrier, and use case.

With GreenAds Global, Transactional Messages are priced at ₹0.13 (13 paise) per message, while Promotional Messages start at ₹0.25 (25 paise) per message, plus 18% GST.

Is RCS more expensive than SMS?

With GreenAds Global, Transactional RCS Messages are priced at ₹0.13 (13 paise) per message, while Promotional RCS Messages start at ₹0.25 (25 paise) per message, plus 18% GST. Bulk SMS pricing starts from ₹0.14 (14 paise) per message, depending on the selected plan.

How much does one RCS message cost?

There is no single fixed price for RCS. The cost depends on three things: the type of message (transactional or promotional), the country you are sending to, and your monthly volume. With GreenAds Global, Transactional RCS Messages are priced at ₹0.13 (13 paise) per message, while Promotional RCS Messages start at ₹0.25 (25 paise) per message, plus 18% GST.

Do you have a fallback option if RCS delivery fails?

Yes, we support a fallback to SMS, and even multi-channel delivery options. If an RCS message fails to deliver—due to the recipient’s device not supporting RCS, network limitations or technical issues—the system can automatically switch to SMS to ensure your message is still delivered.

In addition, our platform supports multi-channel messaging, allowing you to:

  • Set up WhatsApp or SMS as alternative delivery routes

Are RCS messaging charges applied only when the message is delivered?

Yes, RCS messaging charges typically apply only for messages that are successfully delivered to the recipient's device. If a message fails to deliver due to technical issues or using a non-RCS-supported device, you are generally not billed for that attempt. This ensures you are only paying for actual message delivery and not for undelivered or failed attempts.

Does RCS pricing vary based on the country?

Yes, RCS pricing varies from country to country. The cost depends on several factors, including local telecom regulations, carrier partnerships, message volume, and destination country. In general, international RCS messages cost more than domestic ones, and countries with stronger RCS adoption may offer more competitive rates.

Do you provide a white-label or reseller platform for RCS messaging?

Yes, we offer a fully white-labelled RCS messaging platform for resellers and partners. You can brand the platform with your own logo, domain, and identity—allowing you to offer RCS messaging services under your own name.

What documents and details are required for RCS activation?

To activate RCS for your business, you will need to provide:

Business Info

  • Brand name
  • Message type (OTP, Transactional, Promotional)
  • Logo (224×224) & Banner (1440×448)
  • Short description (max 40 characters)
  • Website, Terms of Use & Privacy Policy URLs

Contact Details

  • Primary phone number
  • Domain email ID (e.g. info@yourcompany.com)
  • Contact person's name, designation, email, mobile
  • Company address
  • Languages needed
  • Opt-in page URL

KYC Document (any one)

  • PAN / GST / Incorporation / MSME / Bank Statement / Rental Agreement

Do you provide free demo credits for RCS messaging?

Yes, we offer 1,000 free demo credits to help you explore and test our RCS messaging platform. You can use these credits to try out features, send trial campaigns, and experience how RCS works—with no upfront cost.

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Have questions? We have got answers! Connect with our product expert for a personalized demo session and discover the best messaging solutions for your business.

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