WhatsApp is not simply the most popular messenger platform for communicating with friends and family, with over two billion users. Businesses are increasingly using WhatsApp to communicate with their customers on their favorite platform.
There are many advantages of using WhatsApp business for you and your customers.
The WhatsApp Business API gives both small and large-scale firms to get in touch with users worldwide. Getting access to the API was complicated but currently, many providers make it easy for any business to access WhatsApp API at an affordable budget.
Many people get confused between WhatsApp Business and WhatsApp Business API. Even though there are similarities, their possible uses and costs vary.
(Business Service Providers) i.e. BSP are official dealers authorized by Facebook who provide access to the WhatsApp Business API. They are big companies who are experts in the corporate communication sector chosen by WhatsApp to handle API and billing.
Though you can request access to API straightaway to WhatsApp, they can be quite complicated as well as expensive. Requesting the WhatsApp API by opting a BSP is definitely the best and fastest method.
Many companies need a secure, scalable solution as per clients’ needs. Keeping that in mind, Facebook created WhatsApp Business API in August 2018. It allows companies to receive and answer unlimited WhatsApp messages from their customers.
The WhatsApp Business App API does not come with its own front-end interface. Rather, the companies need to integrate the WhatsApp API’s endpoint with their customer communication software.
Picking the right platform to connect with the API is necessary as the features play a main role in your WhatsApp support.
Here are some of the features of WhatsApp Business API.
As mentioned above, both WhatsApp Business and WhatsApp Business API are two different products.
Though the features differ from the type of solution you choose to integrate, here are some of the classic features that are not available with the API.
Their absence can be a good or bad aspect as per the business type and company use.
Being one of the largest communication channels on the market, many companies are yet to reap benefits from it.
If you are looking to get started with WhatsApp Business API, then you can take a look at how our team can help you.