WhatsApp ChatBot in Real Estate Industry
The Real estate industry is always evergreen and not showing any signs to be down in the near future. The real estate sector in India is expected to reach US$ 1 trillion in market size by 2030, up from US$ 200 billion in 2021 and contribute 13% to the country’s GDP by 2025. Now it shows tremendous growth in the future, it really needs to acquire the latest technological advancement in customer communication for better performance.
The real estate industry moved almost online and people are searching online whether to purchase new land, a new house or in search of a new place to rent. As the real estate industry needs to communicate with its clients constantly a WhatsApp chatbot is going to make the task easier and coordinated. Automation in handling client inquiries is going to save a lot of time and money by reducing human effort.
Importance of ChatBots in the Industry
Chatbots are available 24/7 and it is going to become the only source that going to connect with your brand and the customers. It can be considered one of the most demanded needs of a customer that they need to get answers to their queries regardless of the time they want to search for an answer.
As we can see most of the searches for properties whether it is for rent or buy, are become online. And those who are searching are below 62 years as per a recent survey, showing the need of making the searches productive and attractive. The introduction of chatbots made this easy as it comes with various features including the display of property, and are available for them 24/7.
Customer Support 24/7
Most of property searches are taking place outside of working hours and people will be glad to have assistance in their search process regardless of working hours.
Precise search results
As the chatbot comes with options that can easily navigate to the target result, people can effortlessly find what they want. Results will be accurate and can save time and effort for the customers.
Immediate response
Customers can get instant replies to their queries. There will not be any delay in response as the process is automated. This is important in the real estate industry because people can numerous options for their query but finding an exact answer will be tiresome.
Multi-lingual functions
Chatbots can be offered in different languages and this is an advantage of chatbots as people of different languages need to search for properties.
Cost-effective and fast
Having a chatbot will reduce the manual force needed to handle multiple queries they are getting and also can deliver accurate results within a matter of seconds.
Uses of Chatbots in the real estate industry
Lead Generation
Chatbots can easily generate prospective leads as they are involving 24/7 with online customers. They can provide the information that customers seek within a matter of seconds and with the utmost accuracy. They can collect customer’s contact details and can also set automatic emails or quick replies in order to keep in touch with the customer.
Timely and accurate search results
Chatbots can provide multiple options for a single query. This is because chatbots can easily navigate the correct answers to their queries. Results will be accurate and will be apt to the question asked by the customer. Customers can easily decide what they wanted and can direct their queries to the customer executive responsible to assist with the issue.
Multiple product display
Using chatbots customers can view multiple options for their property search. This can be included images, videos, price details and payment options. Customer can choose the picture of their preferences which will also provide the details including cost and availability.
Direct enquiries
Once the customer chose from the options available to them they can directly ask for assistance from the respective executives. They can schedule a site visit with the agent or can take a virtual tour of the property. Also, they can schedule a direct meeting with the agents to discuss further procedures.
Collect Reviews
Customer reviews are important in any industry for growth. Chatbots can be used to collect timely reviews from their customers to improve the products and services. Collecting reviews will be more successful than other normal ways of collecting reviews because chatbots are normally used by people at their convenient time.
Follow-ups
Businesses can easily send follow-up reminders in the chatbot itself. Customers can respond during their free time and will not be get offended as these are happening at their convenient time. This can be done automatically using a chatbot that whether the prospect wants to continue the process or not. This is not only limited to a positive deal but also can show new suggestions or more options.
As chatbots come with different options to serve their customers they can never replace the best agent. But chatbots can help to serve your prospects more effectively and effortlessly. They are more cost-effective and advanced with more options to serve customers in this digital century. It is useful for both the agents and customers to ease their purpose.
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