Looking to boost your business or improve customer support experience using WhatsApp Chatbots ?
Well, you’re not alone.
82% of companies that use conversational marketing solutions (or chatbots) find it to be a valuable asset to their sales and marketing efforts.
WhatsApp is a market leader with messaging channels. The opportunity to communicate seamlessly for sales and marketing using Chatbots is limitless.
Now that you’re aware of what you’re looking for. Let’s get started on how a chatbot can help you in your customer’s journey.
Do you think incorporating a WhatsApp chatbot into your business communication strategy will boost your customer experience? And do you doubt where to start?
Well, we are here to help you.
Before we start let us go through some chatbot statistics and trends to look out for in 2022
We can see businesses are adopting chatbots eagerly. They are affecting the cost of operation in a positive manner. So why do customers prefer chatbots over traditional communication methods like voice calls and call centers? It is basically their urge to get a response immediately as their need to maybe important or very important.
So, in 2022 what chatbots are going to look like?
According to Gartner in 2022 70% of white-collar workers will interact with conversational bots to accelerate their work.
The global chatbot market size is anticipated to increase from USD 2.9 billion in 2020 to USD 10.5 billion by 2026. It is expected to register growth with 23.5% CAGR during the forecasted period, 2020 to 2025.
Recent research suggests that around 69% of consumers prefer to use a chatbot for communicating with a brand instead of email or call.
It is predicted that chatbots will be responsible for cost savings of over $8 billion per annum by 2022.
As per Juniper research consumers and businesses will save 2.5 billion hours from chatbots by 2023.
Markets and markets report the global chatbot market size is expected to reach $ 9.4 billion by 2024.
So, it’s time to decide why you need a chatbot in your business communication strategy
On the brighter side, these are some of the applications you can expect by setting the WhatsApp chatbot in place
- Lessen contact center cost
It is of a chatbot nature it can handle multiple queries at the same time, unlike humans. You can create a chatbot to answer simple FAQs like your operating time, account balance, and available products, which will not require a human agent.
- Improve lead generation and increase sales
Apply chatbot in order to help a customer to make purchase decisions by giving instant answers to their queries. Provide easy and simple solutions for the customer so that preventing from drifting into the competitors’ websites. Send them personalized custom-made offers and deals and create a personal touch in communicating with your end users. Show them your new product catalog, videos, brochures, and new arrivals thru chatbot.
- Schedule appointments, and save each other time
Use chatbots to ix appointments with a sales representative, if there is a need for human integration. This is how a chatbot can save time for both parties.
- Ramp up more engagement
Chatbots are really helpful in keeping your customers engaged with your brand. More engagement means more brand credibility. Brand credible customers will stay loyal when they are treated specially. Send them more personalized messages on their special occasions like birthdays, anniversaries, etc.
- Integrate with the current CRM
Integrate chatbot with your current CRM in order to scale your conversation with your customer. Tag your customer with suitable taglines, easy to segmentize, easy to handle, and an easier way to communicate with them.
Likewise, you can apply chatbots in different stages of your customer life cycle. So, you need to be very specific about your need as it will affect the design and build of the chatbot from the beginning. Obviously, you can make tweaks and add-ons as you go but to entirely change the goal you might have to start from scratch.
WhatsApp chatbot industrial applications
- Consumer nondurables
Run a conversational campaign for the new arrivals thru WhatsApp chatbot and see the rise in sales. Aware the customers about the new products, new offers are disruptive and impactful to generate interest. Use the chatbot to advise on product range using rich media such as audio and memes.
- Automobile
Increase a chatbot to generate leads through chatbots. Use chatbots 24/7 to generate leads while the dealerships are closed. Set some menu options in chatbots guiding customers thru a set of menus.
- Banking
Implement a self-service chatbot on WhatsApp to increase the conversion rate. Integrate with the customer centers to better the customer service experience as it will help the customers from the procedures waiting hours to get their required details. Ease the work of call center agents and in turn, reduce the cost of handling contact center maintenance.
The chatbot is multifunctional, in addition to providing day-to-day requests such as account balance checks, loan details, and payment dues can also facilitate purchases directly using direct payment links.
- Healthcare
Health care is one of the most affected industries by chatbots in a positive way. It is the top 5 industries that benefit from the chatbot. We can see tremendous applications a chatbot can perform in the health care sector. It is not limited to booking appointments, scheduling revisits, downloading lab results, insurance claiming, etc.
Let’s try a live ChatBot at GreenAds Global
At GreenAds Global, we have built a number of useful chatbots that gets every day by different industries to ease their day-to-day work and handling customer conversations. These chatbots are available 24/7 as they are the only source that works 24 hours a day for your brand.
If you would like to learn more about chatbots, why don’t you try one of our chatbots built by GreenAds Global? Follow the link below to experience how our chatbots can support you at any stage of your customer life cycle.
