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You’ve seen it on Instagram. You’ve seen it on Facebook.
Now, it’s on WhatsApp too. The blue tick badge that instantly tells customers: "This business is real."
With scams, spam, and fake numbers on the rise, customers are more cautious than ever. If your brand is messaging users on WhatsApp without a verified badge, you’re likely being ignored or worse, blocked.
The good news? Getting verified on WhatsApp is now easier than before.
Whether you're using the WhatsApp Business App or the API, Meta’s blue tick badge is available, and in this guide, we’ll break down:
Let’s dive in.
The WhatsApp Blue Tick (also known as Meta Verified on WhatsApp) is an official badge that appears next to your business name, whether you're using the WhatsApp Business App or the WhatsApp Business API.
It tells customers:
✅ "This account is legitimate and verified by Meta."
Update: As of mid-2024, the verification tick on WhatsApp changed from green to blue — to align with Meta’s verified badges across Facebook and Instagram.
No, it’s not mandatory.
But it’s a huge credibility boost.
If you're already using the WhatsApp Business API and have a green tick, it will automatically convert to a blue tick; no action needed.
If you’re using the WhatsApp Business App, you can now opt into a Meta Verified plan to apply for it.
Here’s how to apply for Meta Verified using the WhatsApp Business App (no API required):
Tip: Make sure your business name, profile photo, and contact info match your website or business documents for faster approval.
If you’re using the WhatsApp Business API, here’s how to apply:
At GreenAds Global, we simplify this whole process. We handle the submission for you.
Your business must meet some criteria to qualify for the WhatsApp Blue tick:
For App Users:
For API Users:
No more “Is this really your business?” doubts. The blue tick says it all.
Verified businesses stand out. Expect higher reply rates on campaigns and support messages.
If you already have the blue tick on Instagram or Facebook, this completes the trust circle.
Meta may offer new tools (like advanced automation) to verified accounts first.
Let’s clear up a common confusion: not every business will automatically qualify even if you’re active on WhatsApp.
Here’s the simple breakdown:
You can apply via the new Meta Verified subscription as long as:
👉 Good news for UAE businesses: The blue tick is now available even if you're using just the free WhatsApp Business App. No API needed.
You’ll need:
Pro tip: Even small businesses can now apply if they show strong brand credibility like a solid website, press mentions, or social media presence.
If you’ve had the WhatsApp API for a while, you might be wondering: “Wait, wasn’t the tick green before?”
In short? The blue tick is Meta’s way of simplifying trust across all platforms and making it easier for real businesses to stand out.
If you're serious about getting that badge on your profile, here are 3 things you can do before you even apply:
Google your business. What comes up?
Make sure your business name, logo, and contact details are consistent across your website, Google Maps, and social media.
If you don’t already have:
If you’re applying via API, pick the right provider who knows the exact procedure. At GreenAds Global, we’ve helped dozens of UAE businesses get verified fast without the back-and-forth.
Getting verified isn't just about clicking a button. It’s about doing it in the right way.
With GreenAds Global, you get:
👉 Book your free consultation now. We'll guide you through the full verification and API setup process.
The WhatsApp Blue Tick is more than just a visual badge; it’s a symbol of trust, transparency, and professionalism in a messaging-first world. As customer journeys increasingly move to mobile and chat-based platforms, businesses that invest in verification are better positioned to earn attention and drive meaningful engagement.
Whether you're using the WhatsApp Business App or API, the blue tick offers reassurance to your customers and distinguishes your brand in a crowded inbox. And with Meta expanding access to this feature, now is the right time to make your business stand out.
At GreenAds Global, we support you throughout the entire verification process, from selecting the right plan to ensuring a successful application. Beyond verification, we offer robust automation tools, API integrations, and multilingual support to help you scale conversations across every stage of the customer journey.
Have questions? We have got answers! Connect with our product expert for a personalized demo session and discover the best messaging solutions for your business.