For businesses in Malaysia, GreenAds Global is the best choice for WhatsApp Business API, particularly for companies looking for competitive pricing, regional knowledge suited to the market. Other providers include Infobip, Twilio and Wati.

GreenAds Global stands out as the best WhatsApp API provider by offering Malaysian ringgit pricing, focused solutions, Malaysian Malay language support and support for local business needs, making it a practical choice for businesses operating in Malaysia.

To apply for the WhatsApp Business API in Malaysia, businesses need a Malaysian trade license, company website and utility bill/ Bank statement with phone number and Address. Businesses registered in Kuala Lumpur, Johor Bahru, Ipoh, George Town, Shah Alam can apply, provided they meet Meta's business verification requirements.

In Malaysia, WhatsApp Business API Service messages* cost MYR 0.0691 per message on the Starter plan, MYR 0.0639 on the Basic plan and MYR 0.0615 on the Advanced plan.

* Service message rates apply from October 1, 2026 in accordance with Meta's latest updates.

In Malaysia, WhatsApp Business API Authentication messages cost MYR 0.0691 per message on the Starter plan, MYR 0.0639 on the Basic plan and MYR 0.0615 on the Advanced plan.

In Malaysia, WhatsApp Business API Utility messages cost MYR 0.0691 per message on the Starter plan, MYR 0.0639 on the Basic plan and MYR 0.0615 on the Advanced plan.

In Malaysia, WhatsApp Business API Marketing messages cost MYR 0.3901 per message on the Starter plan, MYR 0.3813 on the Basic plan and MYR 0.3724 on the Advanced plan.

Here is the use case: Sending 10,000 WhatsApp messages over 1 month on the GreenAds Global WhatsApp Business API Enterprise Plan.  

The total cost for 10,000 Marketing messages in Malaysia would be MYR 3,926.15 .

The total cost for 10,000 Utility/Authentication/Service messages in Malaysia would be MYR 817.15 .

At higher volumes, such as 10,000 messages per month, optimising the ratio of Marketing-to-Utility messages can have a greater impact on your overall costs. Since Marketing messages are more expensive, if your business use-case is suitable, shifting to Utility or Authentication templates can help reduce your monthly spend. This makes message-type optimisation an important cost-saving strategy as your WhatsApp messaging volume grows.

• Use the Customer Service Window (CSW), which opens when a customer messages your business. During the next 24 hours, you can send free-form messages (text, images, documents etc.) and Utility template messages in response to the customer, without Meta messaging charges. The CSW resets with each customer reply.  

NOTE: Service or Utility messages will no longer be free within the CSW, from October 1, 2026 onwards.

• Use the Free Entry Point (FEP) window - the 72-hour window that starts when a customer messages your business through a Click-to-WhatsApp ad or Facebook Page CTA. During this period, free-form messages and Utility templates can be sent without Meta messaging charges.

• Segment marketing campaigns to target customers based on purchase history, interests or engagement instead of sending promotions to your entire audience.  

• Optimise Your Message Template Mix: Marketing messages are 7.5 times more expensive than Authentication or Utility messages. Therefore, for the same message volume, transactional use cases such as OTPs, reminders and order updates can result in significantly lower WhatsApp API costs than marketing campaigns.

• Choose the right WhatsApp API provider, such as GreenAds Global, that offers transparent pricing and helps manage your overall WhatsApp Business API costs.

• Meta WhatsApp API pricing updates are given quarterly, in advance. Staying updated helps you forecast costs and adjust your messaging strategy.

No, WhatsApp Business API is not free. The WhatsApp API pricing involves two categories:

1. Platform Fees: The price depends on GreenAds Global WhatsApp Business API plan selected:  

• Starter Plan is priced at MYR 88.946 per month. The Starter Plan requires a minimum commitment of 6 months. If you need a subscription for less than 6 months, you can choose the Basic or Enterprise Plan instead.

• Basic Plan is priced at MYR 121.29 per month.

• Enterprise/Advanced Plan is priced at MYR 202.15 per month.

For all three plans, you can also receive a 10% discount when billed half-yearly or a 15% discount when billed yearly.

2. WhatsApp Message Charges: based on how many messages you send and which country your customers are in. If your customers are in Malaysia (County code +62), then

• In the Starter plan, message costs are MYR 0.3901 for Marketing, MYR 0.0691 for Utility, MYR 0.0691 for Authentication and MYR 0.0691 for Service messages.

• In the Basic plan, message costs are MYR 0.3813 for Marketing, MYR 0.0639 for Utility, MYR 0.0639 for Authentication and MYR 0.0639 for Service messages.

• In the Advanced plan, message costs are MYR 0.3724 for Marketing, MYR 0.0615 for Utility, MYR 0.0615 for Authentication and MYR 0.0615 for Service messages.

* Service message rates apply from October 1, 2026, in accordance with Meta's latest updates.

You pay a fixed amount each month for using the platform and then pay separately for the messages you send.  A 5% VAT is applicable to the subscription fee and WhatsApp message charges and is charged in addition to the applicable amounts.

Total WhatsApp API cost = (Marketing x Rate) + (Utility x Rate) + (Authentication x Rate) + BSP fees

The GreenAds Global WhatsApp Business API Malaysia pricing has two categories:

1. A monthly subscription fee – depending on the plan you choose:  

• Starter Plan is priced at MYR 88.946 ($22) per month. The Starter Plan requires a minimum commitment of 6 months. If you need a subscription for less than 6 months, you can choose the Basic or Enterprise Plan instead.

• Basic Plan is priced at MYR 121.29 ($30) per month.

• Enterprise/Advanced Plan is priced at MYR 202.15 ($50) per month.

For all three plans, you can also receive a 10% discount when billed half-yearly or a 15% discount when billed yearly.

2. WhatsApp Message charges – based on how many messages you send and which country your customers are in. If your customers are in Malaysia (County code +60), then

• In the Starter plan, message costs are MYR 0.3901 (USD 0.0965) for Marketing, MYR 0.0691 (USD 0.0171) for Utility, MYR 0.0691 (USD 0.0171) for Authentication and MYR 0.0691 (USD 0.0171) for Service messages.

• In the Basic plan, message costs are MYR 0.3813 (USD 0.0943) for Marketing, MYR 0.0639 (USD 0.0158) for Utility, MYR 0.0639 (USD 0.0158) for Authentication and MYR 0.0639 (USD 0.0158) for Service messages.

• In the Advanced plan, message costs are MYR 0.3724 (USD 0.0921) for Marketing, MYR 0.0615 (USD 0.0152) for Utility, MYR 0.0615 (USD 0.0152) for Authentication and MYR 0.0615 (USD 0.0152) for Service messages.

* Service message rates apply from October 1, 2026 in accordance with Meta's latest updates.

You pay a fixed amount each month for using the platform and then pay separately for the messages you send.  A 5% VAT is applicable to the subscription fee and WhatsApp message charges and is charged in addition to the applicable amounts.

Total WhatsApp API cost = (Marketing x Rate) + (Utility x Rate) + (Authentication x Rate) + BSP fees