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WhatsApp Business API Pricing Calculator for UAE
Estimate your WhatsApp API subscription and message costs in a few clicks — powered by GreenAds Global, a Meta-approved WhatsApp Business API provider UAE.
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The GreenAds Global WhatsApp Business API message rates in UAE are AED 0.2057 for Marketing, AED 0.0701 for Utility, AED 0.0701 for Authentication messages on the Starter plan; AED 0.2009 for Marketing, AED 0.0654 for Utility and AED 0.0654 for Authentication messages on the Basic plan; and AED 0.1961 for Marketing, AED 0.0628 for Utility and AED 0.0628 for Authentication messages on the Advanced plan.  
From October 1, 2026, Service messages in UAE will be charged at the same rates as Utility and Authentication messages, ie , 0.0701 on the Starter plan, AED 0.0654 on the Basic plan and AED 0.0628 on the Advanced plan.
Check pricing for other countries too
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Check your WhatsApp pricing for UAE
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WhatsApp Business API Pricing Calculator for Saudi Arabia
Check your WhatsApp pricing for Saudi Arabia

Frequently Asked Questions

Can WhatsApp Business API integrate with UAE e-commerce platforms?

Yes. With GreenAds Global WhatsApp API Basic and Advanced plans, you can integrate with any e-commerce platforms such as Shopify, Ubuy, Salla, Zid, WooCommerce and more. If you have already taken the GreenAds Global WhatsApp API Starter plan and wish to upgrade to Basic or Advanced to avail the e-commerce integration, we will guide you with the plan upgradation. These integrations will allow businesses to connect their online stores with WhatsApp and automate customer communication around orders and purchases.

How much does the WhatsApp Business API cost in UAE ?

The GreenAds Global WhatsApp Business API pricing has two categories:

  1. A monthly subscription fee – depending on the plan you choose.
  • Starter Plan is priced at AED 80.80 ($22) per month. The Starter Plan requires a minimum commitment of 6 months. If you need a subscription for less than 6 months, you can choose the Basic or Enterprise Plan instead.
  • Basic Plan is priced at AED 110.18 ($30) per month.
  • Enterprise/Advanced Plan is priced at AED 183.62 ($50) per month.
GreenAds Global WhatsApp Business API Plan Price
Starter Plan (6 months) 80.80 AED ($22) /month
Basic Plan 110.18 AED ($30) /month
Advanced Plan 183.62 AED ($50) /month

For all three plans, you can also receive a 10% discount when billed half-yearly or a 15% discount when billed yearly.

  1. WhatsApp Message charges – based on how many messages you send and which country your customers are in. If your customers are in UAE (Country code : +971), then
  • in the Starter plan, message costs are AED 0.2057 (USD 0.0560) for Marketing message, AED 0.0701 (USD 0.0191) for Utility, AED 0.0701 (USD 0.0191) for Authentication and AED 0.0701 (USD 0.0191) for Service messages  
  • in the Basic plan, message costs are AED 0.2009 (USD 0.0547) for Marketing, AED 0.0654 (USD 0.0178) for Utility, AED 0.0654 (USD 0.0178) for Authentication and AED 0.0654 (USD 0.0178) for Service messages
  • in the Advanced plan, message costs are AED 0.1961 (USD 0.0534) for Marketing, AED 0.0628 (USD 0.0171) for Utility, AED 0.0628 (USD 0.0171) for Authentication and AED AED 0.0628 (USD 0.0171) for Service messages.
GreenAds Global WhatsApp API Plan Marketing Utility Authentication Service
Starter AED 0.2057
(USD 0.0560)
AED 0.0701
(USD 0.0191)
AED 0.0701
(USD 0.0191)
AED 0.0701 *
(USD 0.0191)
Basic AED 0.2009
(USD 0.0547)
AED 0.0654
(USD 0.0178)
AED 0.0654
(USD 0.0178)
AED 0.0654*
(USD 0.0178)
Advanced AED 0.1961
(USD 0.0534)
AED 0.0628
(USD 0.0171)
AED 0.0628
(USD 0.0171)
AED 0.0628*
(USD 0.0171)

* Service message rates apply from October 1, 2026.  

You pay a fixed amount each month for using the platform and then pay separately for the messages you send.  A 5% VAT is applicable to the subscription fee and WhatsApp message charges and is charged in addition to the applicable amounts.

Total WhatsApp API cost = (Marketing x Rate) + (Utility x Rate) + (Authentication x Rate) + BSP fees

Is the WhatsApp API free in UAE?

No, WhatsApp API is not free. The WhatsApp API pricing involves two categories:

  1. Platform Fees: The price depends on GreenAds Global WhatsApp Business API plan selected:  
  • Starter Plan is priced at AED 80.80 per month. The Starter Plan requires a minimum commitment of 6 months. If you need a subscription for less than 6 months, you can choose the Basic or Enterprise Plan instead.
  • Basic Plan is priced at AED 110.18 per month.
  • Enterprise/Advanced Plan is priced at AED 183.62 per month.
GreenAds Global WhatsApp Business API Plan Price
Starter Plan (6 months) 80.80 AED /month
Basic Plan 110.18 AED /month
Advanced Plan 183.62 AED /month

For all three plans, you can also receive a 10% discount when billed half-yearly or a 15% discount when billed yearly.

  1. WhatsApp Message Charges: based on how many messages you send and which country your customers are in. If your customers are in UAE (Country code : +971), then
  • in the Starter plan, message costs are AED 0.2057 for Marketing message, AED 0.0701 for Utility, AED 0.0701 for Authentication and AED 0.0701 for Service messages  
  • in the Basic plan, message costs are AED 0.2009 for Marketing, AED 0.0654 for Utility, AED 0.0654 for Authentication and AED 0.0654 for Service messages
  • in the Advanced plan, message costs are AED 0.1961 for Marketing, AED 0.0628 for Utility, AED 0.0628 for Authentication and AED 0.0628 for Service messages.
GreenAds Global WhatsApp API Plan Marketing Utility Authentication Service
Starter AED 0.2057 AED 0.0701 AED 0.0701 AED 0.0701*
Basic AED 0.2009 AED 0.0654 AED 0.0654 AED 0.0654 *
Advanced AED 0.1961 AED 0.0628 AED 0.0628 AED 0.0628 *

* Service message rates apply from October 1, 2026.

You pay a fixed amount each month for using the platform and then pay separately for the messages you send.  A 5% VAT is applicable to the subscription fee and WhatsApp message charges and is charged in addition to the applicable amounts.

Total WhatsApp API cost = (Marketing x Rate) + (Utility x Rate) + (Authentication x Rate) + BSP fees

How can I reduce WhatsApp API costs in UAE?

  • Use the Customer Service Window (CSW), which opens when a customer messages your business. During the next 24 hours, you can send free-form messages (text, images, documents etc.) and Utility template messages in response to the customer, without Meta messaging charges. The CSW resets with each customer reply.  

NOTE: Service or Utility messages will no longer be free within the CSW, from October 1, 2026 onwards.

  • Use the Free Entry Point (FEP) window - the 72-hour window that starts when a customer messages your business through a Click-to-WhatsApp ad or Facebook Page CTA. During this period, free-form messages and Utility templates can be sent without Meta messaging charges.
  • Segment marketing campaigns to target customers based on purchase history, interests or engagement instead of sending promotions to your entire audience.  
  • Optimise Your Message Template Mix: Marketing messages are 7.5 times more expensive than Authentication or Utility messages. Therefore, for the same message volume, transactional use cases such as OTPs, reminders and order updates can result in significantly lower WhatsApp API costs than marketing campaigns.
  • Choose the right WhatsApp API provider, such as GreenAds Global, that offers transparent pricing and helps manage your overall WhatsApp Business API costs.

What would 10,000 WhatsApp messages cost in UAE?

Here is the use-case: Sending 10,000 WhatsApp messages, over 1 month, on the GreenAds Global WhatsApp Business API Enterprise Plan.  

The total cost for 10,000 Marketing messages in UAE would be AED 2,144.62.

The total cost for 10,000 Utility/Authentication/Service messages in UAE would be AED 811.62.

Component Volume Rate Total Meta Cost BSP monthly platform fee - Enterprise Plan Estimated Total Cost
Marketing messages 10,000 AED 0.1961 AED 1961 AED 183.62 AED 2,144.62
Utility/Auth/Service messages 10,000 AED 0.0628 AED 628 AED 183.62 AED 811.62

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At higher volumes, such as 10,000 messages per month, optimising the ratio of Marketing-to-Utility messages can have a greater impact on your overall costs. Since Marketing messages are more expensive, if your business use-case is suitable, shifting to Utility or Authentication templates can help reduce your monthly spend. This makes message-type optimisation an important cost-saving strategy as your WhatsApp messaging volume grows.

What is the WhatsApp marketing cost in UAE ?

The GreenAds Global WhatsApp Business API pricing has two categories:

  1. A monthly subscription fee – depending on the plan you choose.
  • Starter Plan is priced at AED 80.80 ($22) per month. The Starter Plan requires a minimum commitment of 6 months. If you need a subscription for less than 6 months, you can choose the Basic or Enterprise Plan instead.
  • Basic Plan is priced at AED 110.18 ($30) per month.
  • Enterprise/Advanced Plan is priced at AED 183.62 ($50) per month.
GreenAds Global WhatsApp Business API Plan Price
Starter Plan (6 months) 80.80 AED ($22) /month
Basic Plan 110.18 AED ($30) /month
Advanced Plan 183.62 AED ($50) /month

For all three plans, you can also receive a 10% discount when billed half-yearly or a 15% discount when billed yearly.

  1. WhatsApp Message charges – based on how many messages you send and which country your customers are in. If your customers are in UAE (Country code : +971), then
  • in the Starter plan, message costs are AED 0.2057 (USD 0.0560) for Marketing message, AED 0.0701 (USD 0.0191) for Utility, AED 0.0701 (USD 0.0191) for Authentication and AED 0.0701 (USD 0.0191) for Service messages  
  • in the Basic plan, message costs are AED 0.2009 (USD 0.0547) for Marketing, AED 0.0654 (USD 0.0178) for Utility, AED 0.0654 (USD 0.0178) for Authentication and AED 0.0654 (USD 0.0178) for Service messages
  • in the Advanced plan, message costs are AED 0.1961 (USD 0.0534) for Marketing, AED 0.0628 (USD 0.0171) for Utility, AED 0.0628 (USD 0.0171) for Authentication and AED AED 0.0628 (USD 0.0171) for Service messages.
GreenAds Global WhatsApp API Plan Marketing Utility Authentication Service
Starter AED 0.2057
(USD 0.0560)
AED 0.0701
(USD 0.0191)
AED 0.0701
(USD 0.0191)
AED 0.0701 *
(USD 0.0191)
Basic AED 0.2009
(USD 0.0547)
AED 0.0654
(USD 0.0178)
AED 0.0654
(USD 0.0178)
AED 0.0654*
(USD 0.0178)
Advanced AED 0.1961
(USD 0.0534)
AED 0.0628
(USD 0.0171)
AED 0.0628
(USD 0.0171)
AED 0.0628*
(USD 0.0171)

* Service message rates apply from October 1, 2026.  

You pay a fixed amount each month for using the platform and then pay separately for the messages you send.  A 5% VAT is applicable to the subscription fee and WhatsApp message charges and is charged in addition to the applicable amounts.

Total WhatsApp API cost = (Marketing x Rate) + (Utility x Rate) + (Authentication x Rate) + BSP fees

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What is the price of WhatsApp Business API Marketing message in UAE?

In UAE, WhatsApp Business API Marketing messages cost AED 0.2057 per message on the Starter plan, AED 0.2009 on the Basic plan and AED 0.1961 on the Advanced plan.

What is the price of WhatsApp Business API Utility message in UAE ?

In UAE, WhatsApp Business API Utility messages cost AED 0.0701 per message on the Starter plan, AED 0.0654 on the Basic plan and AED 0.0628 on the Advanced plan.

What is the price of WhatsApp Business API Authentication message in UAE?

In UAE, WhatsApp Business API Authentication messages cost AED 0.0701 per message on the Starter plan, AED 0.0654 on the Basic plan and AED 0.0628 on the Advanced plan.

What is the price of WhatsApp Business API Service message in UAE?

In UAE, WhatsApp Business API Service messages* cost AED 0.0701 per message on the Starter plan, AED 0.0654 on the Basic plan and AED 0.0628 on the Advanced plan.

* Service message rates apply from October 1, 2026.

Related resource : WhatsApp Business API: Meta Updates and Pricing

What documents are required to get WhatsApp Business API approval in the UAE?

To apply for the WhatsApp Business API in the UAE, businesses need a UAE trade license, company website and utility bill/ Bank statement with phone number and Address. Businesses registered in Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain can apply, provided they meet Meta's business verification requirements.

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