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WhatsApp Business API Pricing in India 2026: Meta Rates & Calculator
See current India message rates, understand the October 1, 2026 pricing change, estimate your monthly WhatsApp bill, and clearly separate Meta messaging charges from GreenAds/Telinfy platform fees.
Important: WhatsApp pricing changes on October 1, 2026
From October 1, 2026, service messages (free-form business replies inside the 24-hour customer-service window) become billable per message. Utility templates sent inside that window also become billable again. Provider implementation notices state that each business phone number receives 1,000 free service messages per month before service-message charges apply.
How much does WhatsApp API cost in India?
Your WhatsApp Business API bill normally has two layers: Meta message charges based on the recipient country and message category, plus your platform/provider fee for software such as team inbox, automation, integrations and support. Taxes may apply on top.
Rates shown here are for messages delivered to Indian numbers and are presented before GST and before any provider/platform fee. Meta pricing can change; keep the page's “Last verified” date updated.
WhatsApp Business API message rates in India
Meta charges when a message is delivered. The amount depends on the recipient's market and message category. Marketing, utility, authentication and service are the four main categories.
| Category | Rate to Indian users | When it applies | Volume discount |
|---|---|---|---|
| Marketing | ₹0.8631 | Promotions, offers, product recommendations, re-engagement | No standard volume tier shown |
| Utility | ₹0.1150 | Order, payment, delivery and other transactional updates | Eligible |
| Authentication | ₹0.1150 | OTP, login and identity verification | Eligible |
| Service | Free before Oct 1; ₹0.1150 after allowance from Oct 1 | Free-form replies inside an open 24-hour customer-service window | No service volume tier |
Estimate your monthly WhatsApp API cost
Enter your expected monthly message mix. The calculator separates estimated Meta charges from the Telinfy platform subscription so you can see where the cost comes from. You can also use the standalone WhatsApp API pricing calculator.
*Telinfy platform fees are separate from Meta messaging charges. Final billing may vary based on message usage, plan term, add-ons and applicable taxes.
Illustrative estimate for Indian destination numbers. Final invoices can differ due to tiering, plan terms, taxes, add-ons and future Meta pricing changes.
What changes for customer support and utility messages?
The biggest change is that an open 24-hour service window will no longer automatically mean every business reply is free. See the full October 2026 WhatsApp pricing update for the implementation timeline.
▶Watch: WhatsApp API Pricing UpdatesPrefer a quick walkthrough? Watch the latest pricing changes explained in our video.↗Until September 30, 2026
- Service/free-form replies inside the 24-hour window: free.
- Utility templates sent in response inside that open window: free.
- Marketing templates: charged.
- Authentication templates: charged.
- 72-hour free entry-point messaging from eligible Click-to-WhatsApp/Facebook CTA entry remains available.
From October 1, 2026
- Service messages become chargeable per delivered message after Meta's monthly free service allowance.
- Utility templates inside the 24-hour service window become chargeable.
- Service pricing follows the applicable utility rate for the destination market in provider implementation notices.
- Marketing and authentication remain category-priced.
- The 24-hour window still controls when free-form service messages may be sent.
Service-message allowance verification
From October 1, 2026, current provider implementation notices state that each business phone number will receive 1,000 free delivered service messages per month. GreenAds will verify the final rule against Meta’s official pricing documentation on the effective date.
What counts as marketing, utility, authentication and service?
Marketing
Promotional or growth-oriented messages such as offers, product launches, re-engagement, abandoned-cart reminders where Meta classifies the template as marketing.
Utility
Transactional, non-promotional updates that are specific to a customer's action or account, such as order confirmations, payment updates and delivery notifications.
Authentication
One-time passwords and verification messages used to securely authenticate a customer during login, account recovery or transactions.
Service
Free-form replies a human agent or AI assistant sends after a customer messages the business and opens the 24-hour customer-service window.
Free entry point
Eligible Click-to-WhatsApp ad and Facebook Page CTA conversations currently use a free entry-point window. Meta has announced an extension to up to 7 days, with the effective date still to be confirmed.
What could WhatsApp API cost for different businesses?
These examples use list rates for Indian recipients and are intended to show the cost structure, not promise a final invoice.
Small support business
5,000 service replies, 1,000 utility messages, no marketing.
4,000 billable service messages × ₹0.115 = ₹460; 1,000 utility messages × ₹0.115 = ₹115. Total Meta charges = ₹575.
D2C / Ecommerce example
25,000 marketing + 20,000 utility + 8,000 service replies.
25,000 marketing × ₹0.8631 = ₹21,577.50; 20,000 utility × ₹0.115 = ₹2,300; 7,000 billable service messages × ₹0.115 = ₹805. Total Meta charges = ₹24,682.50.
100,000 Authentication / OTP messages
100,000 domestic authentication messages.
100,000 authentication messages × ₹0.1150 = ₹11,500 before any applicable volume-based pricing adjustments.
*Illustrative arithmetic using the listed India rates. Recalculate automatically from the CMS/rate-table source after any Meta change.
Choose the platform layer your team needs
Meta charges are separate from Telinfy's software subscription. Telinfy adds the shared inbox, team workflows, WhatsApp automation, APIs, ecommerce integrations, analytics and support around the official WhatsApp Business Platform.
Starter
For small teams getting started.
- Shared team inbox
- 1 admin + 1 user
- Tags, labels and notes
- Quick replies
- Unlimited live chats
- Broadcasting
- Campaign analytics
- Android & iOS access
Basic
For sales, support and ecommerce teams that need automation.
- Everything in Starter
- Multi-agent inbox roles
- Rule-based chat assignment
- API integration support
- Live analytics & reporting
- No-code chatbot builder
- Shopify WhatsApp integration, WooCommerce & Zoho WhatsApp integration
- Dedicated support
Advanced
For higher-volume and more complex operations.
- Everything in Basic
- Higher messaging throughput
- Advanced chatbot workflows
- Multiple webhooks
- Dedicated account manager
- Integration support
- Scalable TPS
- Workflow webhooks
Platform fees are shown separately from Meta messaging charges. Businesses comparing vendors can also review our best WhatsApp API providers in India blog
How to reduce WhatsApp API costs without hurting customer experience
Improve targeting
Send marketing only to high-intent, consented segments. Better targeting reduces paid messages that never create value. See the WhatsApp marketing guide for campaign planning.
Use the right category
Design genuinely transactional updates so they qualify as utility when appropriate rather than forcing every communication into marketing. For high-volume campaigns, review your WhatsApp broadcast workflow as well.
Model support volume
After October 1, support replies become a measurable messaging cost. Track replies per ticket and automate repetitive support carefully.
WhatsApp API pricing questions
Is WhatsApp Business API free?
There is no simple “free API plan” from Meta that removes all message costs. Meta charges businesses for delivered messages according to category and destination market, while providers can separately charge software/platform fees. The regular WhatsApp Business App is a different product.
How much does WhatsApp API cost per message in India?
For the India rate card shown here, the Meta rates are ₹0.8631 per delivered Marketing message and ₹0.1150 per delivered Utility or Authentication message. From October 1, billable Service messages use the ₹0.1150 utility rate after the 1,000 free service-message allowance per business phone number.
Does Meta charge for failed WhatsApp messages?
Meta's public pricing explanation says businesses are charged when a message is delivered, not merely when it is sent.
Are WhatsApp service messages free?
They are free under the current pre-October rules. From October 1, 2026, service messages become billable per message after 1,000 free service messages per business phone number each month.
Are utility messages free inside the 24-hour window?
Before October 1, 2026 they are free when sent in response to a user inside an open customer-service window. From October 1, provider implementation notices state that these utility templates become chargeable again.
Does GreenAds add a platform fee?
Yes. Telinfy/GreenAds software plans cover capabilities such as team inbox, automation, APIs, integrations, analytics and support. Meta message charges are separate.
Official Meta WhatsApp Business Platform Pricing
This guide is based on Meta’s official WhatsApp Business Platform pricing documentation and India rate information. GreenAds reviews pricing changes, message categories and billing rules before updating the figures shown on this page.
Last reviewed: September 2026
Want the exact cost for your message volume?
Share your monthly marketing, utility, authentication and service volume. GreenAds can estimate Meta charges and recommend the appropriate Telinfy setup.